Dogged, avoid the hotel run single.docVIP

 PAGE \* MERGEFORMAT 7 Dogged, avoid the hotel run single Hotel Terminal as a channel value chain an important part in all aspects of the path is a ‘halo effect’ of the terminal because the hotel often means high-quality end-to-consumer or high-grade, the terminal can be improved through the hotel brand image and visibility. Additionally, consumers are mostly terminal at the hotel to try buying, dealers through the operation of the terminal can be the first hotel to maximize allow consumers to interact with the product, you can ‘point’ to the consumer about the product features and culture, etc. Thus, the formation of the hotel operation of the terminal is a key point of the consumer habits of purchase. Difficult defensible, the hotel features a terminal operation. Dealers in the output intent hotel brand process, mixed with many uncertainties and even some risk, highly variable. Some hotels operate properly when dual negotiations After twists and turns Seeing both sides will formally sign the bill co-manager of the hotel business has suddenly changed their mind, and even some hotel owner suddenly ‘evaporate’ disappeared. Because of the complexity and difficulty of the operation of the hotel terminal, distributors for its ‘Love not, can not live without’. ‘Abandon hotel premature termination is equivalent to abandon the brand’, so can not live without. Away would not have to pay, distribution operational hotel suppliers to pay a lot of terminal fees, such as: into the store charges, anniversary fees, promotional fees, ‘Love not’ because even if the dealer paid a lot of costs, they often face the risk of running the hotel single terminal. The hotel liquor dealers how to avoid run single terminal it? [Case Study] A prefecture-level city in Shandong liquor liquor distribution Zhang operating for many years, mainly engaged in high-end and low-end liquor brand after years of development, the company has annual sales reach billion yuan, the company employe