Domestic travel agency chain business strategy model of e-commerce research.docVIP

 PAGE \* MERGEFORMAT 28 Domestic travel agency chain business strategy model of e-commerce research REVIEW Papers :: Taking large domestic travel agency chain business model as the main research perspective, to applied research for writing guidelines. Through the integrated use of field research, comparative literature collection and analysis methods for several large domestic travel agency chain business model empirical research, and summarize their characteristics chain operation mode. The authors found that the chain through research emerging as a travel agency business model and marketing system for travel agents to improve enterprise management level, rectify travel market, ‘small, scattered, weak and poor,’ the status quo, to enhance the ability of market regulation and international competitiveness of large travel agencies, save travel increasingly missing market reputation, thereby accelerating the industry to achieve a reasonable division of labor system has a strong practical significance. Paper Keywords: travel agency chain management, e-commerce division system With China’s accession to the WTO, integration into the world economy torrent, travel each year to accelerate the pace of opening up, the development at the opportunity. However, there are still many problems at this stage of China’s travel management process. Such as: small-scale enterprises, management experience immature, low level of organization, the lack of ‘leader’ is difficult to play a leading role in the market, fair market competition mechanism has not yet formed, vicious competition intensified. Travel operators entered the low-profit status, development can be described as difficult. This situation is due to appear in the final analysis due to the level of traditional industries division system. Therefore, the specification of business behavior and improve the industry and large-scale organizations, to promote the rational adjustment and upgrading of industrial