Down the altar of the luxury brand.docVIP

 PAGE \* MERGEFORMAT 9 Down the ‘altar’ of the luxury brand For ordinary consumers, luxury brands are always highest in the altar, often with the star politicians, wealthy businessmen linked. Although described as the world’s luxury brands are not many, but in 2005 they have created a 174 billion U.S. dollars in sales. However, those who have swept the world’s luxury brands, is quietly undergoing change - they want to do is probably off the high platform, to move closer to the public. This is not a good sign, as if the British ‘Financial Times’ journalists, as predicted,’ explosive growth in this industry’s success, the seeds of destruction are buried. ‘Perhaps, down the luxury brands’ altar’ of the day is its time of his death. ‘Dangerous’ in popularity ‘When I saw the Estee Lauder (Estee Lander) beauty ads from appearing on the Beijing subway station, really surprised. ‘Canon a passion for brand-name of the female executive, said. In her view, the world’s top make-up brand advertising, seemed to cast the wrong place. At least, like her spending power of the foreign white-collar workers are almost not to the MTR as a means of transport. The woman in charge of unreasonable surprise. The crowd in the subway, there may be a luxury brand’s target consumers, but this ratio estimate is minimal. ‘Expected to general office of the office workers who buy Estee Lauder, it is very ridiculous. They may occasionally try to buy an Estee Lauder eye cream. ‘ Estee Lauder ad in the subway shortly after the shot, Chris Di Diao (Christian Dior) of the ads show up station. The general public is very distant for the brand, frequently appears in the urban class media. This breakthrough in high-end luxury brand market and the mass-market line’s ‘Offside’ behavior is also frequently performed in foreign countries. Delux forthcoming book, Dana Thomas, author of the author, said: ‘I was driving from Miami via I-95 highway to Palm Beach, saw a huge Cartier (Cartier) ring billboar