Dragon Tiger hegemony - Chinas small package edible oil market competition in case of.docVIP

 PAGE \* MERGEFORMAT 28 Dragon Tiger hegemony - China’s small package edible oil market competition in case of Mid-Autumn Festival is an annual all walks of life struggling to a stroke of good timing, edible oil industry is no exception. This year’s Mid-Autumn Festival period, China Central Television we see Arowana, Orchid, Fook Lam Moon, and Ma Lu flower turns desperately banner ads, who do not want to lose to whom. Probably, in the eyes of the general population, which is four big families of mutual rivalry, in fact not the case, the above four brands fall into two main camps, the first two are Kerry Oils amp;amp; Grains (China) Co., Ltd. under its command, while the latter two are under the COFCO Group. Kerry and COFCO is China’s small-package edible oil market of the dragon and the tiger, since the end of 2001, the food sold holdings’ Arowana ‘equity, after all, expressed to the outside world to focus resources and energy on efforts to build’ fu Visiting ‘commitment to the brand, but also made clear China’s small-package edible oil market into the dragon hegemony era. Market competition is fierce competition in each of the participating companies are anxious to own the game to dominate the world, but it backfired, and in many industries, shuffling to the last always play games together into a few giants. On the other hand, because of the presence of competitors, each game companies are not excuses, in the common big a cake. ‘Both Sheng Yu, Sheng-liang’ can only be a momentary lament the ancients, modern open-minded entrepreneurs, such as Coca-Cola in any case in mind is grateful to its decades-old rival - Pepsi, do not know if Kerry and the grain of the family is have the same idea. Well, now the wheel of history back, let us look at China’s small-package edible oil industry, the growth history of two giants, as well as their battle of wits over the years all the real case. Arowana: Qianlong water Eighties of last century, when people are eating the oi