Domestics Mobile- Situation and Countermeasures.docVIP

 PAGE \* MERGEFORMAT 20 Domestics Mobile: Situation and Countermeasures In 1999, China’s mobile phone sales over 15 million units! In 1999, the mobile phone market volume at 100% speed increase! In 1999, domestic mobile phone users in the scale of ranks third in the world! By the mobile phone market high-margin high-growth effects of major domestic appliances, telecommunications companies such as TCL, Konka, Haier, Prima, Eastcom, Kejian, etc. have entered the mobile communications field, with a view to occupying a place in the market. Ministry of Information Industry is also working on the development of relevant industrial policies, focusing on support to nine domestic enterprises. The face of a favorable macroeconomic environment, the face of 25% of the average profit margin, in the face less than 20 percent penetration of the potential huge market, domestic mobile phone can be the same as other communications products to recover ‘lost ground’ do? 1, domestic mobile phone market environment facing what Recently, foreign mobile phone makers such as Motorola, Nokia, Ericsson, Siemens, Philips, Samsung and others have stepped up efforts to expand the domestic market, mobile communications market, intensified competition, domestic manufacturers from a piece of the market share ‘ a cup of soup ‘will not be easy, because there are too many foreign brands advantages: 1. Foreign multi-brand mobile phone manufacturers for the world’s top 500 multinational corporations, the capital abundant. Mobile phone ‘Big Three’, for example, Motorola, the world’s top 500 ranked No. 100, No. 148, Ericsson, Nokia is Finnish domestic industrial output value accounted for 20%. 2. Enter the market early and has a considerable market for the accumulation. Motorola, the 20th century, the early 90s that entered the Chinese market, Ericsson, later followed by Nokia, integrated marketing communication and interpersonal reputation spread so that ‘Big Three’ hav