Dongbao Small Diamond image of the birth of Kee.docVIP

 PAGE \* MERGEFORMAT 19 Dongbao ‘Small Diamond’ image of the birth of Kee For product differentiation, it must be attached to the product itself does not have the things, such as product image. In other words, we have the product viewed as a life form for its own unique personality to shape, so that it has some kind of emotional color, and widely advertised to consumers. In 1996 we Hangzhou Dongbao air ‘Little King’ home Guiji planned to launch advertising campaigns, intense competition in the air in 1996 created the ‘mini King Kong’ home Guiji sold out performance by Dongbao people highly appreciated. TV commercial film ‘Little King chapter’, and have become in 96 years of successful advertising works. Now recall, in addition to a small spot plus a little bit of pride, more like an objective analysis to make them even better one. Selling what you do if you saw a Mrs. Wang is suspected, but also more than you forgive me, after all, Mr. Ye advertising people, keep in mind that advertising themselves, there is nerve dare to advertise for clients. Took over this case, the Dongbao air-conditioning can be considered an old brand, has been known. After the first few years, the athletic combination of air-conditioner market in Beijing is still very bright, mainly due to the root of their tie in Beijing, was in prison, in particular, excellent after-sales service Gaode. However, in the national level, Dongbao air-conditioning market share but is not optimistic at a time when the country’s air conditioner market, the more intense the competition can not be optimistic. But the optimism is that the quality of Dongbao air conditioner itself is excellent, the so-called well before you have to have a good product advertising. Since the Dongbao ‘little King Kong’ is a good product, the rest is let’s have the ability to make good advertising to promote it. The first thing we do, that is, decision-making, together with the Dongbao on the air conditioner market development p