Dongguan- commercial super-counter.docVIP

 PAGE \* MERGEFORMAT 22 Dongguan: commercial super-counter Open bar phrase In September 2008 after the outbreak of the global financial crisis raging across the Atlantic came from the South China coast becomes a hit. By the rapid decline in the real economy, the impact of southern China drinks the first wave of companies to withstand the impact of the financial turmoil.The three traditional channels by super stores, restaurants, night market to consumers slumped, and the former busy place now wants to come; terminal view to increasing the current account, returns soared, closing more difficult; restaurants, night market collapse closed the increasing number of places to run a single fast break Enterprises bear the bottom line ... Confronted the financial crisis, consumer goods, drinks companies should quickly what strategy to adopt? This column will be a macro perspective in order to case approach to actual combat style, for the majority of wine distribution companies, especially SMEs, to provide examples and analysis. Time: February 6, 2009 PM 17:30 Location: Guangzhou Baiyun International Airport. ‘Mr Ong, a few years gone, to keep your body more like a 20-year-old young man’, ‘Hung total, flattering flattering. Your reputation in recent years an increasingly large face are not easy to imagine you are, ha ha ‘. Baiyun Airport Domestic Arrival Hall bright and spacious, two pairs of middle-aged man hand with hypertrophy. After greeting each other, a pedestrian received luggage walking out of the airport, drive to Dongguan galloped away. Profiles: Wang, 40-year-old chairman of Dongguan Tianxiong trading companies, in the wine distribution industry in South China worked hard for many years, the Pearl River Delta region influential wine distributor. HONG Fan, 39-year-old Wang years ago, the ‘comrades’, two had been together in Wuliangye, Maotai, Luzhou series of brand worked for many years, served as regional manager, planning manager, marketing director