Dong Wine Renaissance- create a modern brand.docVIP

 PAGE \* MERGEFORMAT 11 Dong Wine Renaissance: create a modern brand Since the Zhuowen ‘Dong alcohol Renaissance: Regression liquor industry, property’ available online has attracted Various media attention, the industry authority of the newspaper ‘China Wine reported that’ The full text of this article, many wine category review sites quickly reproduced. A lot of wine industry professionals felt enough, hope I can in the professional directors on a more in-depth insight into the wine to do with the guidance, then I started Dong wine more intensive follow-up study, the formation of alcohol-based Dong strategy, branding, marketing From EMKT.com . cn, market management and a series of opinion articles, hope that this team of professional articles to help the plight of the Dong wine find the revival of a more accurate direction. From the history and reality of view, the success of China’s most important sign of liquor is to have a mature brand, a successful liquor brands, in turn, for the liquor business strategy and lay a solid foundation for the landing. In contrast, Guizhou Dong wine, brand positioning and brand communication strategies exist in a certain degree of dislocation, brand positioning and the lack of communication on the wine making Dong lose at the starting line. At present, the Chinese liquor brand positioning direction has resulted in dramatic changes, in the past that totally dig ‘Therefore, the heap of paper’ traditional liquor of contemporary China has been gradually fading brand positioning system, replaced by the modern liquor brand consumer point of view and the modern fashion positioning, Chinese liquor, especially in China increasingly rely on modern wine revival brand positioning to the depth of communication with the younger consumers. Chinese liquor brand positioning shows that three characteristics: The first feature of modern consumer experience, positioning for the general consumer acceptance. -Depth study of many of the industry