Drinks Food Terminal Operating Practice.docVIP

 PAGE \* MERGEFORMAT 20 Drinks Food Terminal Operating Practice When the liquor-making industry into the fourth decade, it seems that we should be out of a cruel end for how to compete and try to think about? Although they were made ‘Group buy and customization’ may be the future direction of enterprise competition drinks, but the reality can not be changed, the terminal is still drinks business, a key battleground, the so-called end-to those who have the thesis that the world is still in practice, had come true, but the It is undeniable that the terminal can no longer rely on now to do a move a style to win, companies must have a system of thought, while the terminal will be more stress and competition strategies and methods, models, end times, how tactical terminal operation of the system to solve is the current competition in the key to effective implementation of the terminal! As consumers become more rational, despite the increasingly common phenomenon own drinks, the hotel under the sales contribution of more and more, but the hotel is still an important channel for consumer sites, in order to contact and influence consumers, the hotel is still the terminal a core, it remains an effective hotel marketing platform. With regard to the operation of the terminal hotel, we first act from the shop to buy chips in: In general, the hotel shop to buy the terminal behavior can be divided into dealer stores and manufacturers to buy a shop to buy two cases, manufacturers buy the main form are: 1, supply the right to buy sales is the hotel can only buy brand drinks sales. This form of relatively strong because of exclusivity in wine, beer operations are more used, but also very effective, but the liquor industry, relatively small, the effect is not as beer and wine industry, even a few years ago is not the liquor consumption of own is also very serious when the little success. In 2003 to do a market in Jinan, Quanxing he spent hundreds of thousands bought several