Drucker Experience II- The customers four questions.docVIP

 PAGE \* MERGEFORMAT 4 Drucker Experience II: The customer’s four questions Drucker is a management expert, but I think he does best, with the management point of view of marketing management with marketing point of view. From there, he found that management, and different management perspective. Because the marketing is external, Local marketing is a performance, and management is internal, basically cost centers. with the perspective of marketing management, is to use performance indicators to measure management, and of course more practical. Here are the 4 Drucker asked the typical problems managers .1, .2 Who are your customers, what is the value of .3 customer acceptance, you get the results from the customer what the customer strategy of .4 whether you You work well with the business strategy? one by one we started with a marketing point of view, look at management. 1, the target customer: Members managers, Do you have a thought, who are your customers? You work for? Your customers satisfied with your work? In fact, you need resources for the customer is the person to grasp and master the lifeblood of your , saying the popular thing is that you are asking him. That person may be your boss, may be your subordinates, your colleagues may be, may be the gatekeepers of the old man. you should serve them well, from the their hands to secure resources to do your job. These customers around you, but also sort, some of the first customers, some second customer. 2, the understanding of customer needs: you have to think about what you do is you the customer, are meaningful, not to do useful work. Like chasing girls, girls like romance, you have to took her to libraries, is not it a bit outdated? you like big bed, you have to squeeze in a small bed, is not easy to fall? the saying goes, do not work the East, dry out and die and no power. Customer needs are many, you need the manager’s subordinates, but also multi-faceted. Some heavy burden under the home,