Drug Marketing Eight mode.docVIP

 PAGE \* MERGEFORMAT 12 Drug Marketing ‘Eight mode’ Drug marketing mode, from the operation of the main differences can be divided into the reserve price contract mode (proxy mode) and the autonomous mode; from the operation of the modus operandi of different marketing model can be divided into academic and specialist marketing models, brand marketing mode, press marketing model, data marketing mode, circulation, marketing models, etc. In this paper, the eight pairs of drug marketing, a comparative analysis of marketing mode in order to get a glimpse of their deeper and more material in place to grasp the gist of them. Academic Module: The Academic Promotion allow doctors to use drugs in clinical For the drug marketing, academic promotion is the mainstream model. This pattern began in Germany’s Bayer AG in 1920 for the establishment of professional medical doctors on behalf of pharmaceutical promotion. After 1989, this marketing model was Ruihua Wuxi, Xi’an-Janssen, Sino-US GSK, Shanghai Squibb have introduced into China and other foreign-funded enterprises. Clinically, unless it is the world’s multinational corporations developed a patent of new drugs, in general R amp;amp; D of new drugs, clinicians have not used the drug since it would hardly recognize the drug in clinical use of effects, they would not appear to reflect negative . Therefore, if the lack of effective communication, the doctor is very difficult to take the initiative to open up the drug. Medical Representatives, the main work is to humane, professional approach to persuade the academic promotion of medical practitioners in the greatest level of acceptance of their products. Present, however, the promotion of academic activities in China has changed taste, resulting in the cost of increasingly high, but the effect is not obvious. First, with gold selling has become a common phenomenon, non-standard behavior has seriously affected the operation of new drugs into the hospital and clinical s