Drugstore chain executives should have treated the concept of incremental category.docVIP

 PAGE \* MERGEFORMAT 6 Drugstore chain executives should have treated the concept of incremental category In the medical community as well as the rapid development of two-way referral hospital’s community health care and mutual support large new medical reform policy squeeze, pharmacy drug sales showed a continued downward trend, while the venue rental chain pharmacies and labor costs are showing an increasing trend, so to want to absorb the cost, the only idea is to expand sales, increase revenues, and the main way to increase revenues is to do incremental category. Previously it had no sales, or sales of small categories, can be considered to be incremental category of Chain Drug Stores. For to increase revenues through incremental category, I found the process of traveling around the country in a number of chain pharmacies incremental category, the new class can not break mainly because executives, especially executives, vice president, director of their way of thinking and ideas gap caused by First, thoroughly break the ‘impossible’ negative thinking We must break through negative thinking, courage and ability to introduce incremental category and new products. The introduction of an incremental category or new, a lot of the drugstore chain executives in mind first thought was: ‘impossible to sell this thing,’ ‘consumers are not spending habits’, ‘we natives do this’, ‘Our Low levels of local consumption ‘,’ certainly not sell expensive goods, ‘and so on and so forth, the brain is always first’ difficult ‘child’ afraid ‘putting the word. Yet another idea is apt to talk about policy restrictions: We are here at all levels and strict government regulation, policy restrictions and more, so this can not be done that can not do, just have to give yourself the task may not be a good reason to achieve a breakthrough. We know that when a person can not think of one thing, he would not be concerned, not intentions, will not find a way to do it, so ther