茶旅融合 助推茶产业转型升级探研.pdfVIP

茶叶科学技术 2013(3):32～36 Tea Science and Technology “茶旅融合”助推茶产业转型升级探研 ——以湖北邓村绿茶集团为例 张耀武 1，龚永新 1，黄啟 亮 2 （1.三峡旅游职业技术学院，湖北 宜昌 443111; 2.湖北三峡职业技术学院，湖北 宜昌 443000） 摘要：面对日趋激烈的市场竞争，广大茶企积极应对，努力探寻茶产业转型升级之路，“茶旅融合”助推茶产业转型升级便 是这一探索过程中取得的重要成果之一。文章以湖北邓村绿茶集团为例，分析了“茶旅融合”协同发展的机缘，总结了“茶 旅融合”促进茶产业发展的路径，提出了“茶旅融合”助推茶产业转型升级的策略，以期对鄂茶产业乃至全国茶产业的可持 续发展提供借鉴。 关键词：茶产业；旅游业；茶旅融合；产业转型升级；邓村绿茶集团 Inquiries into the Integration of Tea Industry and Tourism to Transform and Upgrade Tea Industry ——Taking Hubei Deng Village Green Tea Group as an Example ZHANG Yao-wu1，GONG Yong-xin1，HUANG Qi-liang2 （1.Three Gorges Tourism Vocational Technical College，Yichang，Hubei 443111，China; 2.Hubei Three Gorges Vocational Technical College，Yichang，Hubei 443000，China） Abstract: Faced with increasingly fierce marketing competition, a large number of tea enterprises responded positively and found out the path of transforming and upgrading tea industry. The integration of tea industry and tourism was one of the most important achievements in the course of exploration. In the paper Hubei Deng Village Green Tea Group was taken as an example to analyze the coordinated development chances of the above two industries, and to summarize the path to promote the integration, then the strategies upgrading tea industry by integration of the two industries were presented, after all to provide a paradigm about the sustainable development of tea industry for Hubei province and even the whole country. Key Words: tea industry, tourism, the integration of tea industry and tourism, industrial transformation and upgrading, Deng Village Green Tea Group 目前，中国的茶叶