东莞星城国际项目是整合推广深度沟通.ppt

;沟通之前，回顾已达成的共识。;地段价值是房地产亘古不变的硬道理； 主力目标客群为城市精英阶层。;第一章：战略思考;寮步镇2003年完成城市总体规划的修编，总规的修编突出了现代城市和融入大市区的指导思想。 ;香缤城市花园，领袖中心城——核心区域 中央公馆,新城中央，国际社区——中央区域，国际品质;微观自己;不难发现 城市在升级， “融入大市区”是大势所趋……这是寮步的未来价值和发展方向，这是希望…… “区域炒作”是市场主流。 ;我们如何经营好这个势头，借助对手平台，携群‘势’之威，震撼市场，缔造营销佳绩，将是我们思考的重点。;;如何借势;如何融势;我们 推广星城国际 就像政府 推广寮步一样 就要站在“城市”这个舞台上 与城市对话，与城市的精英阶层对话 更与城市明天对话 ;现在，找一句具有相当高度的语言;“西”引全城，融入大市;如何演绎：;站在城市进程的大潮流中看项目，对项目的定位我们有了新看法——;东城东，30万平米精英名都;城市未来主流生活;第二章：战略布局;市场攻击总纲;攻击作战布局;第一攻击阶段（2008.4-7）;形象启动（概念主导）;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;公益活动线：;促销活动线：;第二攻击阶段：（2008.8-9）;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 C