雀巢大中华区食品及饮料部.ppt

雀巢大中华区食品及饮料部 Nestlé FB Division - GCR;*;;;2015;;销售Sales;;Y2015;关注终端 Focus On Offtake;紧抓销售基础;大卖场持续扩张门店数量，未来5年化增长+4% Hypermarket retailers continue outlet expansion strategy with +4% CAGR over next 5 years;;*;;白天 Day ;E-Commerce电子商务;2016年增长点 2016 Growth Drivers;联合Nestrade建立全新的进口模式 Build New Import Business Model with Nestrade;联合重点客户进行新品首发，举办大型消费者活动 Pre-launch Integrated campaign with strategic customers;奶品Dairy;;高端化及强化产品组合 Premiumizing and increasing relevance of portfolio;2015 持续增长远超品类 Continue growing faster than category in 2015.;糖果Confectionery;2015年360°全新整装上市，重赢消费者 360° approach to win shoppers and consumers back in 2015;MC √;自29%（8月）增长至33.5%（12月） From 29% (Aug) to 33.5% (Dec);展望2016 Looking ahead in 2016;冰淇淋Ice Cream;关键的成功驱动力： Key Success Drivers : 合理的产品线管理 Portfolio Management 有效的Lean运营 Lean Operations;2016,以杰出的创新产品振奋市场 Outstanding IR launches in 2016 to excite the market;re-ignite 5 Rams with new and exciting products;雀巢香港 Nestlé Hong Kong;乾货 Grocery;雪糕 Ice Cream;冷冻食品 Chilled;雀巢台湾 Nestlé Taiwan;雀巢台灣 2015: 歷年來表現最佳的年度之一 獲利破紀錄! Taiwan 2015 : One of the best years ever with record high profitability + 590 bps;雀巢台灣 2016: 專注於高端商品和創新 Taiwan 2016 : Focus on Premiumization and Innovation;;3,810,000,000;雀巢咖啡强势回归！NESCAFé is back to Growth!;雀巢咖啡1+2系列扭转乾坤！Mainstream is back to Growth!;雀巢咖啡金牌增长36%NESCAFé Gold grew … 36%;雀巢咖啡Dolce Gusto两年内销售增长9倍 NESCAFé Dolce Gusto achieved 9 times growth in 2 years …;*;*;我们在云南普洱新的雀巢咖啡中心 Our new NESCAFé Coffee Center in Puer/Yunnan…;*;;*