Effective management of customer relationships.docVIP

 PAGE \* MERGEFORMAT 4 Effective management of customer relationships There is no customer information enterprise, just as companies do not sound as absurd as the financial system. While the company employed a large number of accountants and financial analysts, but rarely employ staff specifically to collect and use customer information. Many companies even an accurate list of all customers to open with no success. Indeed, some companies do market research staff employed. Some companies hesitate to spend a six-figure heavily in tracking customer satisfaction. However, the market research and customer satisfaction standards together like a cursory, can only provide a general understanding of some insignificant. Businesses need is a quality review process, an enterprise-wide external customer requirements within the framework of communication systems. It is this way, enterprises can proactively manage the customer relationship and customer relations as a valuable business assets. Over time, using it can provide a measurement system, to improve the quality of the efforts to work with business performance, such as revenue, profit growth, market share increases, productivity gains, cost reduction, cycle reduction in the shortening and defective such as linked, will help determine whether the return on your investment. Process at a glance Quality audit process throughout the implementation process at a glance. First, according to the strategic importance of enterprise customers, the quality review process to identify which are the key customers, help determine the business customer base (first step). In the first step to obtain the information, together with the company’s existing management standards, such as increase in income, profits and market share, etc., can be used as reference to identify key quality indicators, through the understanding of enterprise customers to evaluate the operation of enterprises performance (second step). Quality review system d