Enhance the ability of Chinas Enterprise Marketing Thoughts.docVIP

 PAGE \* MERGEFORMAT 13 Enhance the ability of China’s Enterprise Marketing Thoughts Summary of globalization and the new pattern of international competition, changing marketing environment in China. In the knowledge economy conditions, the innovation is the basis for a sustainable competitive edge. Marketing Innovation determines the power of corporate marketing, and thus determine the overall competitiveness of the enterprise, the fundamental aspects of. The current marketing innovation of Chinese enterprises mainly include: the concept of innovation, market innovation, product innovation, marketing innovation. Keywords corporate marketing power of the competitiveness of enterprises Marketing Innovation CLC F274 identification code A Economic globalization and international competition of the new pattern, changing the marketing environment of Chinese enterprises. Chinese enterprises ‘to mimic the main’ and the catastrophic consequences of the traditional marketing model has been very obvious. China’s 2005 export trade statistics show that China’s own intellectual property rights of the proportion of exports in total exports less than 2%, own brand exports account for only about 10% of total exports. In 2005 the United States ‘Business Week’ release ‘the world’s 100 most valuable brand’, a company is make the list for 8 consecutive years. From these data we can see that our enterprises in marketing management in the weak position, indicating that the marketing ability of Chinese enterprises low. The author believes that in a rapidly changing and highly competitive market environment, only through the marketing innovation, and it may enhance the marketing power of our enterprises and build sustained competitiveness of our enterprises to achieve healthy and sustainable. An enhanced corporate marketing power, first requires a correct understanding of corporate marketing power Corporate marketing force, literally can be simply interpreted as a ‘corporate ma