Enterprises can create demand-.docVIP

 PAGE \* MERGEFORMAT 22 Enterprises can create demand? Marketing is a market-based, for the market, a more reasonable concept is stated as: companies of all real and potential customers the composition of groups. The demand is the most important concept in the market, to market-oriented and in fact demand-oriented. Marketing in the early and did not demand as major elements: 1960, the American Marketing Association (AMA) for marketing is defined as: ‘Marketing is to guide the flow of goods and services from producers to consumers or users of the corporate business process. ‘ In 2004, AMA is the official revised the definition of marketing Marketing: Marketing is an organizational function, but also to organize themselves and the interests of stakeholders in the creation, dissemination, transmission customer value, a range of customer relationship management process. Philop Kotler in ‘Marketing Management’ fifth edition of that ‘marketing is market-related human activities. Marketing and market means to deal with, in order to meet human needs and desires, to realize the potential of exchange ‘. In the ‘Marketing Management’ in 12th edition, Kotler Marketing in answer to what is very clear when asked: ‘Marketing’s mission is to identify and meet human and social needs. Marketing of the most concise definition is to satisfy the needs of others and themselves profitable. ‘‘As well as to convey a higher standard of living. ‘ All of the above information is in expressing the same issue, the demand has gradually become the most important marketing issues of concern, while Carpenter’s’ only to customers the reason why they need is not enough, the need to help customers learn to know what they need. ‘Also is a potential demand is kingly, businesses have to keep to grasp and meet the potential demand in the market in order to achieve a leading and active position. What is the potential demand? Needs, desires, needs and potential demand Need mainly refers to our s