Entertainment for the living not the same as the brand.docVIP

 PAGE \* MERGEFORMAT 8 Entertainment for the living not the same as the brand Some people say that all of the branding is a show, this show can give you huge profits, but also allows you to overnight popular in river north and south, but some people say is a knife From EMKT. Entertainment Marketing tip on the show business, entertainment marketing, there are certain risks, uncertainties are particularly high, so the businesses involved are particularly high risk. In this difficult trade-offs both entertainment and commercial show carriers how to make the brand not the same as living it, starting with Let’s talk about the form of branded entertainment. Generally branded entertainment on the current of an event, triggering a topic of concern by most people to implement the marketing activities of the marketing methods, and to be sublimated and the continuation of this theme, where he stressed that the entertainment topics. From the large number of branded entertainment marketing, event of view, branded entertainment marketing, there are several forms: the first form: the theme-based entertainment product marketing, product-performance of the theme of entertainment marketing a single product in the entertainment theme of mining, Lenovo’s mobile phones such as singing a new life in the new release new music phones, the launch of ‘made the first 4 million pixel CCD camera phones’ multimedia mobile phone V920, music phone carriers and consumers with entertainment, popular summer market; second form: the main brand of entertainment marketing, Hunan Satellite TV and Mengniu joint effort to build a ‘Super Girl’ as Hunan Satellite TV’s ‘Happy China’ lay the brand equity, Mengniu brand with super-woman sounded the clarion call to become the annual brand value, one of the fastest growing companies; The third form: the theme of culture are three types of entertainment marketing, Disney, Oscar has become America’s entertainment culture representatives. Topic is the tipping