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Entertainment marketing is not looking for handsome guy head
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Entertainment marketing is not looking for handsome guy head
‘Getting better and better, more close to each meeting came to a bottle! Zhijiang Daqu, Zhijiang Daqu, Drink! ‘Along with Eric Tsang’ invincible super-head ‘style opening Amidst the fanfare, and the end of the three men, signature style of cool moves’ super! ‘, Zhijiang Daqu new ads out of the central Taiwan will soon become the wine of the different number and cutting-edge communication. After all, men twisted ass song and dance happily advertising the first time in the wine. While other liquor brands also have tried to ‘culture’, ‘history’, ‘heritage’, ‘functional’ and other cliches fall in. When Zhijiang Daqu is another way out of a maverick entertainment line. From the Shing Fui’s ‘come and go, a cup of Zhijiang’, to Eric Tsang’s ‘getting better and better, getting closer’, from high-profile to high-affinity, Zhijiang Daqu and consumers really closer and closer. This external manifestation of the dramatic and the intrinsic value of the demands of entertainment to grafting, can be described as ‘pregnant with kind-heartedness, Line thunderbolt’, so that the brand has become not only loved, but also a strong highlight. General Chiang Kai-shek used the words of clients and take a shortcut to mass communication.
Classification for Chinese Liquor Brands
Liquor brand marketing communication is in fact very difficult, so-called successful has its own subtle way, we believe that there are four different types of liquor in China leading brands: strength, type, symbol type, exploring type and identification type, they have their own recognition and advocates, all have love, what they need bar. Categories are now beginning:
1, power type: Wuliangye (fragrant representatives, wine King), strength-based Wuliangye rely on its core product benefits: The World is the flavor and dominate the world expansion. Some people say its ‘Gone with the Wind, if Yan Fu’, ‘Tang Concubine’ like aroma
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