Environmental charity The Pragmatic Analysis of Advertising.docVIP

 PAGE \* MERGEFORMAT 14 Environmental charity The Pragmatic Analysis of Advertising [Abstract] rapid economic development has greatly enhanced the level of people’s material life, but at the same time also caused serious environmental damage. In order to solve environmental problems, raise awareness of environmental protection, environmental protection public service advertising came into being. This article from the pragmatic rhetorical point of view to resolve some of the features of environmental protection public service, environmental protection public service advertising and creative interpretation of a certain significance. [Key Words] environmental public service advertising rhetorical principles of cooperation PSA is produced for the public release, not for profit, it is conveyed through some ideas, call attention to social issues, in order to meet the public interest criteria to regulate their own behavior, support or promote a social cause and social practice of advertising. With the development of society, human life has been severely damaged the Earth’s environment, while the quality of human living environment also put forward higher requirements. In this case, to promote improvement of man and nature public service advertising came into being environmentally friendly, and more and more people’s attention. environmental public service advertising as a branch of public service has some characteristics of public service advertising, but gradually formed its own unique to some of the features. This mainly from the rhetoric and the pragmatic point of view of environmental protection both the language of public service ads. First, the Rhetorical environmental public service advertising Rhetoric is used to enhance the effects of the modified words describe the special method, which has long been the practice in speech production and developed, and often used in spoken and written language among us. Advertising language is no excepti