Enterprises future and the future of the enterprise.docVIP

 PAGE \* MERGEFORMAT 16 Enterprise’s future and the future of the enterprise This article is taken from SHI Guang-date book, ‘subversion - China Marketing and Management Rules’ Individual relative to an objective environment for survival and development of the two options are: 1, changing the environment; 2, to adapt to the environment to change yourself. From this perspective, the market of enterprise organization can be divided into two broad categories: evolutionary-based business organizations and non-evolution-based organization. Evolution-based organization is characterized by: good at breaking the inherent knowledge, respect for objective facts, always look at themselves, get rid of prejudice, willing to accept can become better organized and better things, positive organizational change, evolution and cultural forces in the system to become the norm. On the contrary, non-evolutionary characteristics of the organization is thought to act from a relatively closed, conservative, multi-act in accordance with customary practices and awareness, no one wants, or no sense to improve the organizations and individuals. Most of the organizational structure of such a concentration of power and hierarchy on the institutionalization of machinery, accompanied by strict compliance and control system of the corporate culture and deep-rooted way of thinking. Evolution-based organization of non-industrial society had played a huge advantage, this organizational form can guarantee the quality of commodity production, improve productivity, increase organizational stability, and then to reduce market risks. In that particular historical period, and the market environment, this organization has a comparative advantage, but in today’s information-based, pluralistic, diverse and complex and rapidly changing market, the industrial age environment has as an objective environment in a moment go to a non-Counter, if the structure of the majority of power is concentrated, hierarc