Enterprises winter the expansion or contraction-.docVIP

 PAGE \* MERGEFORMAT 4 Enterprises ‘winter’ the expansion or contraction? Economy ‘cold’ in the global chain reaction, the market also Jinxian recession, corporate winter is the contraction or expansion? In the shoe industry, the market appeared three routes: expansion, contraction and intermediate routes. Expansion of camp owners of enterprises that: either Direct or agents, operating in the market process, keep a retrograde step, keeping their own markets is to free up space to its competitors to develop, and tackle is now for the time being not consider the immediate interests of the , first do a good job the first market-oriented, seating position to consolidate the market down, and then is to strengthen the depth of management, and will be entitled to market fruit. Guizhou Case: Now Y card market through expansion in Guizhou Province, through the industry’s first shoe brands catching a catch, Guizhou Province, has been established market position, sales have been Guoyi, have become the shoe brand of choice for consumers in Guizhou a. It is said that in Guizhou, wearing Y brand shoes, the minds of consumers will have a sense of pride, making the market has this been achieved, but also be successful. Next, a brief talk about the shrinking line of business conditions: Contraction line chiefs will propose a low profile, the market is still steady development of good, so in the end of the market expansion has adopted a conservative policy, mainly reflected in: the company’s support for the expansion of the original trend become today’s tight conditions, but the courage to fight the agents suddenly could not adapt, resulting in more customer complaints, in particular, some die-hard customers want bigger and stronger that the opponents to identify and seize the opportunity to support our market than many of today’s unfavorable market in particular environment, the size of the brands are engaging in price promotions in the war disrupted the terminal low-cost