Enterprise winning market necessary four modernizations Arms.docVIP

 PAGE \* MERGEFORMAT 10 Enterprise winning market necessary ‘four modernizations’ Arms In this new millennium, everyone has never been deeply felt sense of urgency and a sense of crisis, everyone thought about on the survival, development, expansion, a strong proposition, doing so, doing business so, we do marketing especially in the face of intense competition and rapid market changes, we are planning face more severe challenges, we do not consider the pros and cons of a program, not the merits of an idea, but our planning can help enterprises how far, or that implementation of the enterprise in marketing to establish the value of how much room for development, this should be a plan for every person that we need to seriously think about human values. Marketing in the 21st century face many challenges, I think the more prominent are three major problems: A fully competitive era of how to establish the direction of the best marketing strategy? Competition in today’s marketing is not a single competition, local competition, but full competition, the competition is a three-dimensional, like a modern war, as a single branch has been unable to decide the outcome of the war, but by land, sea, air, missile, information, and a full range of three-dimensional nuclear war, unless you have an absolute advantage in one respect, or the key to winning possession of weapons, or you have to find the most suited to their offensive strategic direction, rapid establishment of a war breaking advantage. Market competition is the same, every aspect is full of competition, and must think about which direction the future of the enterprise? Second, the information explosion era of how to achieve effective communication with consumers? The most obvious feeling of this era is that information will have no time everywhere in the world sitting at home Zhongzhi, the greatest contrast is more communication, communication difficulty has actually increased. Among people that, even more s