Estee Lauder Fashion Magic V- customer value - creating research consumer step into the effectiveness of the process solutions.docVIP

 PAGE \* MERGEFORMAT 6 Estee Lauder Fashion Magic V: customer value - creating research consumer step into the effectiveness of the process solutions Every era, consumers have their the finer fashion alternative understanding and blazing pursuit, Estee Lauder build brand value never top-heavy or anticlimactic rendered to customers, while strengthening the spirit of the brand value, the effectiveness of the characteristics of the times solutions has been a top priority, general domestic brands, often for short-term profit-driven advertising, concept, crazy speculation mode to operate the market speculation, can only bring temporary power, but the effectiveness of solutions in customer spending, but most of them not deliberately neglected even in the growing maturity of the fashion and beauty industry in China in the high-end consumer, professional and effective beauty solutions is imperative the Estee Lauder innovative research on customer value in use are generally from five levels to the system, in order to ensure the practicality of the product model to achieve a professional level beyond customer expectations and imagination. , From product development direction, Estee Lauder calendar experienced from the invention and development of chemical products, pure plant products, innovative research, innovative research of biological products, the evolution of innovative research in life sciences class products, chemical products, the key lies in the formulation, therefore Ascott accumulated in product formulations deep into the end of the last century, the community on the health effects of pure plant is gradually emerging, Ascott product innovative research transition begins, the beginning of the 20th century, The Ascott like a biological field forward, in addition to terrestrial plants marine plants and marine life, and study tentacles deep into the finer Microbiology, occupy an increasingly important position in the existing Estee Lauder’s main product lines