Escape the trap of the terminal.docVIP

 PAGE \* MERGEFORMAT 7 Escape the trap of the terminal In the wine industry, due to the escalating competition, many do not have the history, culture, brand accumulation, as well as terminal management capabilities liquor brands blankly stuck terminal trap. As a result, enterprises, brands the escalating cost of the terminal, the terminal consumption of the powerless. ‘Marketing channel management can change the rules of the game’, well suited to development and management of enterprises, innovative and unique marketing channel, focused on channels intensive cultivation, the underprivileged will make liquor brands revolutionary change. Can be expected is that, when your business to complete sales network throughout the country to build, and thousands of medium and small distributors to establish an unbreakable partnership, your company will have unmatched by other enterprise strategy competitive advantage, strong brand even in the face of competition, due to the consumption of the terminal to avoid the competition, it can still calmly. What kind of business, what kind of liquor brands, they should have what kind of sales model, sales channels. This principle is very simple, but many liquor companies are always consciously or unconsciously involved in the advertising war, end war. In particular, some just beginning to move toward the national market, liquor brands, or from other industries to the liquor industry in transition, to eat crabs. Their brand, whether competitive or expression, or resources to support the brand, they can not, and strong brand on the market comparable. However, their involvement in the vortex of competition, not only busy expanding channels, but also directing a large sales team supporting the terminal sales, but also subject to a number of strong, weak brands besieged. In such a resource consumption, the light has caused a tremendous waste of resources, corporate marketing, in serious cases will drag you down business. From the termi