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Escape from supermarkets blacklist strategy to deal with post
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Escape from supermarkets ‘blacklist’ strategy to deal with post
Regional markets, large shopping malls, supermarkets, the more the more open, in the numerous slotting allowance, business anniversary fees, opening sponsorship, new shelves fees, sponsorship and promotion of the extrusion under the fierce with the competing products in close contest operations personnel, the same as the high-wire act ‘wait’ with these core stores, would still be unavoidable in the honors defeated, the product is adjusted to face the fate of even the withdrawal of aircraft. In the supply-side pull out all the stops to escape the blacklist after the start into a boundless but depressed in the survived unharmed, the next it?
Annual sales objectives also rely on these stores to support new market but also on those outlets for propaganda, doing promotion, so sale! Escape from supermarkets, shopping malls, after the blacklist, how to get the feeling that had survived from his farther, supply-side need to do?
First, pay attention to strategy, re-combing and cooperative relations
We often say that attitude determines behavior, ideas, decided way. Co-operation with the supermarkets, first of all the emphasis is on strategy, not to be ‘blacklisted’ intimidated. Be treated with the commercial ultra-strategic cooperation. Strategic mainly three points: First, stores need to attract popularity, bringing together consumers, turnover of the core of its internal assessment requirements, therefore, to attract attention to their own side of its key growth products, often impart one’s own publicity and sales programs policy; 2, the face of the numerous charges, to a careful analysis of these costs are non-productive costs, such as business anniversary fees, festivals, fees, fees paid will not directly bring about sales increase; still belong to the basis of business costs, such as new shelves fees, purchase rebates, the cost would be paid to ensure the stability of store
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