EU Code of German Ce.docVIP

 PAGE \* MERGEFORMAT 23 EU Code of ‘German’ Ce Through the fog pinpointing, directed at the root causes of that brand. From the ‘brand dialogue’ with Liu Ju teacher asked about the form, serve as a catalyst for enterprises to build brand building strategy suggestions, and clear up doubts, doubts, verify brand confusion, Xiyi for enterprise management and development of new insights and help . Q pairs of guests: Liu Yong Ju (Chinese real market leader, China’s advertising Society of Academic Committee) ‘Brand Dialogue’: Some people say the current crisis is China’s brand of high-fat period, how you look at the status quo? Liu Ju: This is the Chinese market very impetuous relationships. The Chinese market is, what environment? Many foreign brands to enter China later found that Chinese people pay more attention to demand for products, brands need not make special attention to, and why? Because the product may be counterfeit, everyone can wear designer clothing, migrant workers, the boss can wear designer clothing, all of the brand in China devalued. This shows that China’s market environment is because the community as a whole did not enhance the brand building to a certain height. Now there is no emotional desire for the brand, and has become a form, which means that brand value in China, have been devalued by being invisible, it is even more emphasis on consumer demand of the. For example, a person who live in high-end villa, the family put a color TV made in China may be afraid of a neighbor stopping by joke him: how to buy a made in China? So he’s consumer psychology will enable him to buy an import, so that others feel is valuable, in fact, is the emotional change. Many foreign products in the domestic processing, the country will also have that brand, but we sold less than the value of foreign brands that. Therefore, we done in the domestic brands are not the sentimental value finally come out, but to raise the price by doing up the brand. But in fact