EU Code of defeat sounded the alarm for the enterprise.docVIP

 PAGE \* MERGEFORMAT 4 EU Code of defeat sounded the alarm for the enterprise 315 China Central Television will show a fictional German background of the EU Code of the floor of the mask of consumer fraud, exposing only a week or so, public opinion at the moment of anger caused by the movement to block the EU Code has been around the business and the business sector without any intent to vigorously tacit cooperation with Expand. The EU Code also for his fraud was finally paid a heavy price, even though later released to consumers vague statement of apology and tried to pass the crisis means to restore public relations defeat, but in fact would not help, defeat has been fixed. An inevitable law of the brand is to determine the survival of the brand is not the brand of the main itself, but as millions of consumers to the brand audience, the brand’s ‘really’ exist in the brand subject itself, yes, including product and business quality, service, reputation, etc. the sum of elements of various brands, while the brand’s ‘name’ exists in the consciousness of the brand audience is the audience groups that have long-term brand awareness, ‘name’ and ‘real’ is the dialectical unity of the essence of the brand connotation. Under normal circumstances, the brand’s ‘name’ and ‘real’ that exists between the extreme information asymmetries, but in the long run, in the ‘name’ and ‘real’ relationship, ‘real’ have the final decisive, The so-called genuine, deserved, is required ‘name’ with the ‘real’ is consistent, the only way to ensure the brand’s health. On the contrary, once a brand has been declared unworthy of the name, there was no different from being declared dead. If a brand is unworthy of the name brand manager for unintentional mistakes, then this brand may be the remaining being saved, you can communicate with consumers and other public relations and sincere means to settle, but if the brand’s wrong with the obvious man-made the nature of intentional fraud, that