Experience Marketing in the use of real estate marketing.docVIP

 PAGE \* MERGEFORMAT 17 Experience Marketing in the use of real estate marketing [Abstract] With the development of China’s real estate market and people’s living standards, home buyers experience emotional spiritual needs are constantly stimulated and released, and in consumer behavior revealed more important position. This with this background, the first experience economy, experience marketing, experience marketing real estate were introduced, and then from the product experience, humanistic care experience, experience of the scene set the theme analyzes the interactive experiences in the real estate marketing experience marketing application. [Keywords:] real estate experience, marketing experience economy China’s real estate market has entered the consumer as the main reason consumer age, the kind of scrambling to grab room, queuing overnight phenomenon seems to have become memories of the past. Real estate has traditionally been a strategic advantage, such as natural resources, capital and technology advantage is shrinking as the competition advantages are no longer inevitable; enterprises in the product, price, promotion and other marketing channels and competition in the operational level, standardized operation and sales as the market transparency of information, and makes imitate and learn from each other faster and faster; consumer demand for the product properties seem less urgent, and the products and services to meet the psychological needs and more and more important. So, after a new round of reshuffle, the real estate business in the quiet of American conscience: from the “product-centric” to “consumer-centric” transfer times, there should be a marketing innovation. Thus, understanding the customer emotional behavior, and enhance customer experience requirements, value added products to meet the material and spiritual needs of the customer marketing model - experiential marketing to all ages. I, on experiential marketing