Extreme short-sighted and pragmatic.docVIP

 PAGE \* MERGEFORMAT 6 Extreme short-sighted and pragmatic Marketing people are most afraid of what? Conceptualization, are most afraid of being criticized as ‘not practical’. Therefore, almost all the marketing people are trying, with a pragmatic attitude and principles to start its work. This is a commendable thing. However, the marketing and production, distribution and other business activities, the biggest difference is the need to keep innovation, we need more incredible tactical and creativity. This requires us to do marketing, must have a keen insight into the spirit of practical use to carry out excavation predecessors have been untapped thing. So, do this, the marketing people must have a quality, that is the spirit of innovation. What is innovation? Is an ideal solution, better tactics and ideas, is the brand truly differentiated elements. However, it is chilling is that this innovation is sometimes easily be intercepted others, oppose, or even be assessed as ‘ambitious’. A long time ago, I work in an enterprise to propose a traditional beverage marketing innovation ideas: do first abroad and then come in from abroad to the domestic fight. My reason is actually very simple, broadly grouped into the following 4 points: 1, we Chinese people can accept coffee? Not because it tastes better, but coffee represents a foreign culture; Why Coke? The same is true. So, coffee, cola and other dark and things that can be played in, our products are why can not play now? More importantly, our products reach Japan and South Korea Ye Hao, Europe and the United States worth mentioning sure, no local products such as ours. 2, cargo away from home to your people leave their homes cheap. In their own countries or regions may be quite characteristic of the products may not be sought after. Because the locals do not think how good it is. But this product to a foreign country, like coffee, cola, like China, the concern of the risk will increase. Because in that plac