Extension of milk powder business priority channels.docVIP

 PAGE \* MERGEFORMAT 6 Extension of milk powder business priority channels ‘Fuyang incident’ in the past nearly six months, and it left us thinking and warning continues, of course, the most talked about is now that we should do something about it. 1, ‘Fuyang incident’ before the main contradiction is the brand milk powder sold in the rural township is very small, not worth the corporate self-built networks. ‘Fuyang incident’ really brings to the brand-name milk powder companies seize market opportunities in rural areas, domestic sources can be an extension of milk powder to go on to further deepen the network, thus taking the first step in the real into the rural market. This is currently targeted at middle and low milk business imperative. Wanda has always wanted to do before, but Zuobuxiaqu, not the main reason businesses can not shop goods, but the consumer base not, the majority of products in the county under township market sales is very small, not worth the corporate self-built networks. Because in many parts of rural China’s consumption level is still low, consumers concerned about the highest cost-effective products, they are not without consumer awareness of high-grade milk powder, but can not afford. While our brand milk powder, and are not expensive, often 12 to the gap between the money may give a consumer the choice to give up a brand-name milk another brand-name, leading to rampant counterfeiting, the market chaos. On the basis of such a consumer, even if the goods shop, so I had no scale, no sales, cost of doing business too high, uneconomical. Therefore, said he was in the rural market, there is really only going to infiltrate, in preparation. 2, ‘Fuyang incident’ clean-up of the brand-name products, brand extension channels to fill the need. ‘Fuyang events’ occurrence, although not a fundamental solution to brand milk powder into the rural market, but it provides an opportunity to clear out of fake and shoddy products, they naturally nee