F4 juice products era Terminator-.docVIP

 PAGE \* MERGEFORMAT 10 F4 juice products era Terminator? In the product is king of the era, all brands of birth are all followed this path: first, to make a good product, then the good products as both a well-known brands have a good reputation. However, a little-known way F4 juice seemed to declare the operation of the product end of an era. In this brand of operation, the industrial chain chain of revolutionary leaps in the first place, from physical products to intangible trademark, first, a good product, have a good break from the myth of the brand. Two professional managers, a food wholesaler, the investment less than 200 million in less than a year, to make a good performance, creating a small area of strong brands, invest in the brand’s Mr. Chen never imagined first registered trademarks and then made into a product, the original can also be a brand success. Ride team In December 2002, L 2001, Mr. declared beverage registered trademark of ‘F4’, began to plan how the big fight, he understood that ‘F4 amp;quot;the trademark of the gold content, in the past two years, casually turn over Newspapers, you can see the relevant ‘F4’ reports of the word, F4 become almost synonymous with fashion can be described as a household name. The beverage industry, however, the cost of entry is not low, L, Mr. hopefully in relation to domestic beverage business, busy for more than a month of disappointment: I have not done the beverage industry can not take money; drink large enterprises (Wahaha, Huiyuan, Master, etc.) no one to contact decision-makers, were secretaries, assistants of the class to keep people out; a few small beverage companies want to cooperate, through contacts, found that these small enterprises are short-term behavior, just want a quick kill on the go, so ‘F4’ brands in their hands it is very difficult and stronger. And Mr. L insisted that: ‘F4 mark not only the reality of high-profile, but also made a hundred years the brand has the potential to’