F1 Sinopec brand awakening hand the questions.docVIP

 PAGE \* MERGEFORMAT 13 F1 Sinopec brand awakening hand the questions In late May, the FIA in Monaco, Monte Carlo, a small town for its new partner - China Petrochemical Company Limited will be held in major international promotion, marking the Sinopec F1 co-operation with a comprehensive way. While Sinopec in order to win from 2004 to 2006 F1 Chinese race naming rights, and track advertising and many other rights, but also spent nearly 8 billion yuan. Even before the ads are a little to do large-scale state-owned enterprises, why this has to be so generous brand operate? ‘Financial Times’: state-owned enterprises on the brand awareness through several stages at which the new entry into what kind of stage, brand consciousness awakening of China’s accession to WTO, market-oriented process, whether the relationship between increasing competitive environment? For example, China Petrochemical environment faced by foreign competitors in the domestic large-scale entry (retail and wholesale refined oil market will soon open up), the rise of private enterprises, and so on? Wei Liu: First of all, the brand awareness of the problem state-owned enterprises can not be generalized as backward, most people from the poor relations between the state-owned property rights to an arbitrary argument and all Bangsha is incompatible with the actual situation, and brand awareness depends on competition in the industry rather than the corporate property rights arrangement, although Haier is also a state-owned enterprises, but alone in the eighties on the standard brand management, pushed the late nineties the brand internationally, and its brand awareness ahead of doubt. If Haier’s brand awareness or a spontaneous and continuous improvement, then Kelon’s brand awareness is the conscious and breakthrough change example, Kelon is a collective enterprise, but the late nineties Kelon on the introduction of well-known international brand consulting company LANDOR for all brands of the