Face the Buy stores to block the fate of three real estate brands in different.docVIP

 PAGE \* MERGEFORMAT 18 Face the ‘Buy stores to block’ the fate of three real estate brands in different Popular national drinks for many years the unspoken rules of marketing - ‘buy a shop mode’, and finally in 2006, Ba Jiuyue were interpreted to climax with ‘Chongqing Industrial and Commercial Bureau to block the case of China Resources Snow Breweries’ as a symbol, has been cast a’ violent ‘colors and’ commercial bribery ‘name surfaced, industry insider and events’ results’ shock the country’s industries attracted a great debate and regulatory debates, the impact of the unprecedented. In the Springs, Jinan, very period, in mid-September, after the restructuring and reorganizing Baotu Spring in Jinan Beer Group chairman Zhang Shourong suddenly summoned Jinan 50 Shoppes restaurant owner ‘informed’, and that some sensitive words: ‘At present, the fervent the wave of anti-commercial bribery, buying store war has entered a dead end, and we certainly do not choose to go against the move. (Jinan) that farm shops to buy beer war of attrition is the field strength can be said that the beer market dragged into the abyss, no manufacturer will not be a long time to do so ... ... ‘ Provincial cities of the ‘Buy store storm’ because of the rich media resources are often focused reports, shaking the country. The cities (county) level, the city’s ‘Buy store fashion’, seemingly calm, but in reality undercurrent surging, wave after wave. Since May 2005, Shandong Zaozhuang City, Antarctica beer, wheat beer in the face of silver ‘buy stores blocked’, initiated by a more than a year of ‘self-defense war’, an industry newspaper in the form of case reports, the same set off quickly an extraordinary wave of Internet Communication. Author is concerned, Chongqing, Jinan, Zaozhuang city’s three three real estate brands of beer ‘Chongqing Beer’, ‘Baotu Spring Beer’, ‘Antarctica beer’, in response to a long-standing competitors ‘stores to buy to block’ policy , showing three differen