Faced with the new market an excellent regional sales managers need to do-.docVIP

 PAGE \* MERGEFORMAT 8 Faced with the new market an excellent regional sales managers need to do? When we are faced with a time of regional markets, how can in a shorter time, increasing market share it? Each impulse in the first line of Trader, hope, through their own efforts can in a shorter time to upgrade their product’s market share and brand image. But this is often a systemic problem, is easier said than done! Firstly, accurate market positioning and product planning is the most important! Any work in advance, if a lack of meticulous planning, the process of implementation will inevitably be some accident or confusion. For product promotion, we have to figure out in accordance with our current brand image, market position, the product itself as well as our marketing forces, we are able to bring product to make what extent, in other words, we are able to make consumer were left to see what kind of impression! You have to know that consumer groups will be to understand and buy your product! After determining the market positioning, you need to do product planning! You need to ask yourself the following questions: The same position on the market and your brand are what? Compared to the other side, where the advantages of your products? Disadvantage in there? Its market share and how the gap between you? The gap between the market share there is a result of which a market? (That volume segment, functional segment, etc.) After asking a few questions above clearly for itself and the main strengths and weaknesses of competing products will be grasped more clearly, then the region should be put on the market which model, what model as the main push at the same time what strategy to weaken the opponent’s use of advantage, it will become clear in. For example, we learned that we have 160-181L of this volume segment, and a big gap between each other’s market share, and this difference is mainly because we are in this segment of the product line is shorter, t