Face the spread of Hengyuanxiang brand effect and non-propagation effects.docVIP

 PAGE \* MERGEFORMAT 8 Face the spread of Hengyuanxiang brand effect and non-propagation effects Be honest, Heng Yuan Xiang has always been a brand I can respect, this respect for the inside, in addition to the CEOs Mr. Liu Ruiqi Hengyuanxiang respect for the individual, but also lies in consistent efforts to maintain the brand for many years, such as the brand’s core values, and never easy make a fresh start endurance. Because any strong brand is a few decades or even a hundred years the spread of persistent consistency of the results. So, when I suddenly saw the Hengyuanxiang brand ‘Face’ of the message, this shock is very strong. Personal intuitive feeling is: this is not equivalent to the time spent so many years, in the mind of consumers to build up the brand building razed to the ground it? At that time, ‘Hang - Source - Xiang, sheep, sheep, sheep’ sentence slogan will be clever ‘Hengyuanxiang’ the enterprise brand and its core business of cashmere linked together. Heng Yuan Xiang convey to customers both in creating the national cashmere industry is committed to the vision of glory, the ED also conveyed his always do one thing - to provide customers with the best professional image of cashmere products, can be described as a double benefit . This is also the Hengyuanxiang brands have been able to stand up for many years in the consumer mind the real reason lies. Here, I can not help but have to reiterate the brand’s core the truth. That is, the brand in the end Who is it? The answer is undoubtedly yes, because the brand is a value in the mind of consumers outside of the system. The reason why a strong brand strength, in fact, consumer awareness and a strong sense of belonging. Such a source of awareness and sense of belonging is not entirely from the product itself, but from the customer to pay the emotional value of the brand. Therefore, in this sense, any one of the companies behind the strong brand that is, at best, a trademark holder only. Well,