Faced with the mobile Internet era, 2016 Thinking Marketing.docVIP

 PAGE \* MERGEFORMAT 8 Faced with the mobile Internet era, 2016 Thinking Marketing With the rapid development of mobile Internet, traditional companies in the cracks Pathfinder, the Internet companies are busy looking for their own place. Today companies focus on mobile Internet looking for the outlet, the release must take the thinking to the characteristics and needs of the user as the most important concern, through continuous innovation to explore new marketing model. Over the years we have just a simple trading relationship, consumers pay, business delivery, between businesses and consumers no dialogue between the two, but the lack of follow-up relationship maintenance and training, customer eventually just ‘passing’ only, Once better products or lower prices, they will immediately went straight loss. To the Internet, especially the mobile Internet era, companies want to ‘passing’ consumer into ‘fans’ of consumers, it has a higher viscosity (activity, emotional connection) and toughness (loyalty, can accommodate occasional flaws ). You know, compared to the ‘passing’, a fan can bring value to the enterprise, not just repeat purchases even so simple, but can participate in corporate brand communications, providing a strong endorsement of credit. It may be difficult to achieve in the past transaction marketing. Mobile Internet era is the ‘fans’ as the core driving business operations and maintenance mode, and continuously improve business value by upgrading. For most businesses today, this model means that a new revolution, companies need to make a series of changes in marketing thinking, mode, route and methods, from simple product concerned, a simple buyer-seller relationship, Steering provide three-dimensional services, all maintain relationships with users, focusing on user experience a sense and a sense of participation and in order to improve user stickiness and loyalty for businesses and brands. ‘Fans’ to enhance corporate value consumers