Face Jedi channels back - the small fish to destabilize giant shark-.docVIP

 PAGE \* MERGEFORMAT 13 Face Jedi channels back - the small fish to destabilize giant shark? Channel strategy is to 4P marketing theory an important component of today’s white-hot competition in the market tend to age, channel marketing for enterprise products to control important, so it was claimed that the world must channel bidders. SMEs in the new product into the market, because products are not known and no brand influence, combined with the lack of a sound and efficient channel network, if the product is difficult using conventional strategies will soon open up the market. Medium-sized businesses because of limited financial resources, their own urgent need for funds quickly withdrawn from circulation. To develop differentiated channel strategy can not only survive the lifetime of the product to promote access to the track of healthy development, but also to avoid a start and a strong brand in a positive peer confrontation. Once established channel strategy, the entire product marketing model also will be determined, advertising and promotional strategies such as the development is also a matter of course. Channel (Place Channel) refers to certain goods and services move from producer to consumer access to such goods and services to help transfer its ownership or ownership of all enterprises and individuals. It includes business brokers, agents brokers, as well as at the start and end channels, producers and consumers. Short wide and long narrow channel type is widely used in business two typical types, especially the long narrow channel with more. Channel width depends on the channels in each stage using the same type of intermediaries as the number, the channel is based on the length of the general circulation by the amount to divide. In the long narrow channels, the product is generally through a wholesaler, secondary wholesalers and three wholesalers and finally to the retail end, the benefits of this model is able to use the resources of intermedi