Fa Li Beijing beer Asahi like doing-.docVIP

 PAGE \* MERGEFORMAT 14 Fa Li Beijing beer Asahi like doing? About Beijing beer story, is generally popular to say this: Beijing Brewery was founded in 1941, had long occupied the Beijing market dominance, its production of beer packaging in Beijing white, it is commonly known as the ‘Beijing white-card’, the last century, 80 years its market share in Beijing reached a than 80%. In 1993, Beijing beer and strategic holdings Zhongce a subsidiary of Hong Kong joint venture, which owned 55% second choice, but the good functioning of an asset Zhongce do not know how to do beer, plus the price is too high, the strength in the Yanjing Beer under attack, the Beijing beer eventually defeated. Next, Beijing Beer Asahi boss replaced. As Japan’s largest beer maker, Asahi beer brewing has a very advanced technology, but due to various reasons, Beijing Beer has been in a loss position, market share shrinking to less than 5%. The so-called ‘reasons’, is really confusing. It is learned that, in order to make Beijing a little bit of beer in the shadow of Beijing in recent years, are commissioned by the Beijing Beer Asahi Co., Ltd. Yantai beer production, the output of these products is very small, only 1 million tons. Insider introduction, the purpose of doing so is nothing but the brand of beer to make Beijing the consumer line of sight is not lost. Anyway, there is such a thing in 2003, Beijing beer sales in shopping malls to make available when the goods are not on. In fact, accompanied by foreign beer nineties of the last century the first wave of attack on China, Japan, North Korea in January 1994 in respect to China’s Hangzhou, beer, Quanzhou, beer, beer, Jiaxing funded three companies to provide companies with technical and license production contract signed and formally entered the Chinese market. In December 1995, Asahi and Itochu will be shared with the access to Beijing Beer Company and Yantai Beer Company’s operating rights. In other words, North Korea and Japa