Five brand development of Chinese enterprises errors.docVIP

 PAGE \* MERGEFORMAT 4 Five brand development of Chinese enterprises errors The rapid development of the global economy, brands are increasingly more important advantage of the resources. Done a long time the brand has not made any progress, it is for Chinese enterprises, brand what is in the end? Is the core of the brand product Seem right, the product production and sales are also products, and a link to consumers is also a product, but in the modern century, economic integration, environment, the brand should be the real core of the enterprise. As information flows and technological progress, the average life cycle of products from the initial decades of continuous shrinking in the developed countries have even been close to the limits of 6 months. As the core product-brand strategy will undoubtedly have to bear higher operating costs and greater risks. Therefore, the concept of brand strategy at the time, not only to reflect the reality of the advantages and features of products, but also to cover the future development trend of product - which means that the brand strategy must have the business management, corporate culture and product development ‘Trinity’. New markets, more emphasis on the brand concept rather than the branded products of an enterprise. Brand and the brand Some enterprises in the brand strategy implementation, not ‘operational’, but ‘speculation’. The brand out of the material carrier is the product performance, quality, price and other refers to the content, the brand out of these is just like a fish out of water. Alone ‘concept’ with the bombing to forge brand advertising is undoubtedly like to take beancurd assemble high-rise buildings - a burst of fall is only a matter of time. The intangible value of the brand is always a tangible value of enterprise product nurtured gorgeous flowers, rather than worldly considerations in the sky. High-end brand that is high As一句广告词 said: Yes, all is not necessarily expensive. The implement