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Five-point sales of taboo
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Five-point sales of taboo
The success of its methods, failure reason. Marketing staff to achieve the goal is also true. The sales target of an enterprise can ensure the completion of quality and quantity is related to enterprise development plans to the corporate strategic objectives of the planning involves the smooth implementation, is also a business monthly, annual targets for the smooth decomposition of a solid material foundation. Affect and hinder achievement of the goals can be described as a lot of factors, this article from the goal setting, compensation design, marketing, management, and training mechanisms, marketing execution level, respectively, to elaborate for the readers reference.
Goal Setting unscientific
Sales targets to develop a science as it relates to marketing personnel, salaries and job promotion examination, therefore, take sales and marketing departments to earnestly study and treated with caution. Target is set too low, easy to reach, often cause a lack of challenge to the spirit of marketing staff, easy for marketers lose their fighting spirit and passion, thus making progress, status quo; target set too high, ‘Dianqi toes, and even hop about are out of reach ‘, it is’ whipping the fast ox’ easy ‘Destructive Enthusiasm’, triggered the market troubles, is not conducive to business and the market depth, sustainable development, therefore, to develop in line with market reality, scientific sales target is especially important.
Salary designed to unreasonable
Salary is to stimulate the driving force behind marketers achieve their goals, reasonable remuneration system exciting and unreasonable pay system to depressed people, design a fair, just and open salary system is the ability to achieve sales targets the core and key.
Process management without trace
Many enterprises difficult to achieve sales targets, often with extensive type of non-tracking process management has a great bearing on the market, lax
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