Five Win in Chernical household electrical appliance enterprises sales channels.docVIP

 PAGE \* MERGEFORMAT 3 Five Win in Chernical household electrical appliance enterprises sales channels Of the State Council Development Research Center, Institute of Market Economy experts believe that China’s household electrical appliance manufacturers experiencing fierce brand competition, price competition stage, has now embarked on a deeper level of sales channels to compete Appliance Company sales channels Five Win in Chernical ? Beginning of the 20th century, the late 90’s, China’s home appliance market through long-term brand competition and price competition process, a variety of household electrical appliances have been formed or are forming a few-oriented brands, including TV sets, refrigerators, washing machines, air conditioners and the like durable consumer goods, the leading home appliance brand not only took possession of more than 70% market share, but also in brand awareness, product technology, performance, quality, price, service, etc. homogenization is increasingly clear, was no longer become the main choice of consumers when shopping factor. Consumers are more concerned about the credibility of the extent of shopping and purchasing is convenient and can provide timely and complete the purchase process in the service and so on. Of the State Council Development Research Center, Institute of Market Economy experts from the beginning of 2000, this consumer behavior as well as domestic sales channels primarily a systematic analysis, it found that consumer demand by this guidance, differences in the efficiency of various sales channels become increasingly evident, has become a household electrical appliance production enterprises has a decisive influence on the marketing of the important factors. On the household appliance manufacturing enterprises, who holds the future, large-scale, high efficiency, flexible operation, low operating costs of sales channels, whoever wins the market, we can effectively defeat their competitors. Monopoly Group