Focus Marketing- precision-guided practical segments - high-end tool for winning wine region.docVIP

 PAGE \* MERGEFORMAT 34 Focus Marketing: precision-guided practical segments - high-end tool for winning wine region National Pits due to the Shuijingfang and 1573 as the representative of the ultra-high-end liquor market, surging in recent years, the differentiation of liquor market trends are becoming evident, on the one hand by traditional manufacturers and dealers and buy second-tier manufacturers launch high-end and ultra - the high-end liquor brands (This integration means a high-end white wine) more and more, so that dealers and consumers to dazzle; the other hand, an increasing market share of spirits to several front-line brands. In the huge market pressure, high-end liquor market is facing a new market adjustment. Channel revolution, a voice terminal improvements to make manufacturers more and more strict and standardized market operations, consumers have become more and more mature and rational, the traditional means of conventional marketing it increasingly difficult to impress the ever-changing consumer demand. In a word, liquor market is flooded with over-production, over-promotion and over-competition. First of all, the traditional advertising model of the effect of getting worse, input-output ratio continues to decline. To local stations and is constantly adding new channels and newspapers in the expanding layout to a large extent dispersed manufacturers advertising resources, while the increase in channels and newspapers, so that viewers and readers increasingly low degree of concentration, the original running in a channel The advertising costs are now to reach a wider dissemination of results, you must put in more channels. At the same time the price of these mass media advertisements bullish year, resulting in thousands of ads to reach increasingly higher costs. Secondly, in the mass marketing, the wine makers of regional marketing, increasing costs, terminal costs, promotional fees, public relations and advertising costs and personnel co