Four major problems encountered rice wine.docVIP

 PAGE \* MERGEFORMAT 9 Four major problems encountered rice wine Wine Wine Co., Ltd. formerly known as Fujian Fuzhou first winery, founded in the fifties of the last century, is the largest rice wine production enterprises in Fujian Province, the core of the brand was founded in清乾隆年间 Fujian wine back in the Republican period had been the name Young overseas, is worthy of the name ‘China time-honored’. In recent years, Fujian wine through the stick to the traditional rice wine based on the combination of cultural characteristics of the implementation of innovative strategies, has made tremendous development in Fujian has been dominated by rice wine production and marketing first, technical and equipment, the size of the leading position of the first. However, the road of recovery in rice, they also face many problems. Recently, Yao Ke Kim Yan, general manager of Fujian wine wine industry, marketing director of Donlon China accepted an article by reporters. Difficult one: rice wine selling point not found ‘Grocers’: In the beer and wine under the impact of the status of rice wine is very embarrassing. Even after several years of the revitalization of this action seems to have very good, but this year’s performance is not satisfactory, what do you think caused it? Fujian wine: rice wine selling point not found. Yellow rice wine is a traditional alcoholic beverages, especially in Fujian, Fujian, wine has become an indispensable local life, an important part. Here for thousands of years handed down the traditions and customs, such as ancestor worship, weddings and funerals, repair room ground-breaking, maternal care, still table wine, the elderly health and so on, are inseparable from the Fujian wine. However, this is only a tradition, it is not up to with the white wine, red wine, beer consumption, the same level, and the already narrow consumer groups are shrinking. I say stick to the traditional rice wine consumer groups are shrinking, and the new group of c