Four trends are changing consumption patterns in China.docVIP

 PAGE \* MERGEFORMAT 11 Four trends are changing consumption patterns in China September 16, the global management consulting firm McKinsey in Shanghai released the latest consumer survey and found that increasingly affluent Chinese consumers are becoming more confident that the marketing of consumer products and retail companies raised new challenges. Global Managing Partner of McKinsey amp; Company Steel Chan said: “We witnessed a growing maturity and the rise of smart consumer groups, the survey also showed that the operation of enterprises in China should be based on the unique preferences of consumers to adjust the importance of its marketing plan . “ McKinsey consumer behavior in China’s third annual survey, four trends are reshaping the pattern of the Chinese consumer market, regional differences in consumer behavior that is increasingly important to affluent consumers prefer high-end products, enhanced decline in consumer brand loyalty, and establish contact with the consumers a new way. The growing importance of regional differences Currently, many Chinese enterprises are still broken down by city-level customers, they assumed the first-tier cities across the country wealthy residents, have similar consumer attitudes and behavior, although this trend analysis to income-based consumer behavior, such as purchase When high-end product will remain effective. But the latest survey shows that consumer attitudes and behavior of regional characteristics, is becoming much more important than city-level differences. For example, in southwest China’s consumers in the purchase of a product, its dependence on word of mouth (42%) much higher than the national average of 37%. and beautiful designs on the southwest region of the cell phone user, is the most important factor in their purchase, accounting for 32% of the respondents, the national average was only 18% . In the past, companies have been can follow the relative economic status of the city to di