Functional beverage market battle set off the wave of the fifth drink.docVIP

 PAGE \* MERGEFORMAT 18 Functional beverage market battle set off the wave of the fifth drink The spring of 2004, has been in the past, but also a scorching sun, the wind vitis long, hot summer, with temperatures gradually rising hot beverage market is growing. Chinese beverage market, prosperous and highly competitive category of scenes, not only reflected in the star-studded Chinese beverage company, the world’s beverage giant is also the Chinese participants are competing against the large market, but also manifested in a variety of different styles and selling advertising overwhelming demands market terminals dazzling variety of drinks, dizzying. Robust’s ‘pulse’, Wahaha’s ‘active’, Yangshengtang the ‘scream’, Nestle’s ‘relief’, a unified ‘physical’, Master’s ‘King ran’, Huiyuan’s ‘he or she’, coconut Tree’s ‘dance incitement’ and other functional drinks, will be following the ‘carbonated drinks - Mineral water - tea - fruit juice drinks’ after the Chinese beverage market this summer, a new bright spot, functional beverage drinks will become China’s first five waves of the mainstream tide. China’s beverage market is developing rapidly, the product is rich in a huge market space, regardless of the enterprise or the consumer is a good thing, but ‘more than chaos’ is also very important. If today’s market, so that consumers distinguish its characteristics and authenticity, many enterprises are also chaotic to follow suit, what is popular, what, always wanted to Luanzhongqusheng fishing a result, is often lost character, lost its way. World War II was about to begin a new round of drinks off. Beverage manufacturers have many getting ready to show style in the battlefield. Who is to grasp a new round of development trends, one might argue Chengjiubaye. From the beverage industry in terms of marketing level, there will be a five trends. One of the trends, beverage companies will be ‘a post in the end’ to ‘multi-skill’ the direction of multi-species As early