Functional beverages Shaolin Kung and Yi Yangzhi.docVIP

 PAGE \* MERGEFORMAT 17 Functional beverages Shaolin Kung and Yi Yangzhi Primers A long-standing functional drinks, Red Bull, force health care, Gatorade in order to open up markets in China, a long time, nearly a decade, the overall market seems tepid. In order to form a separate category seems to need long journey. 2002 Giant Group to spend heavily to promote the ‘body to drink’, encountered the indifference of consumers, promoting negative, but the functional health beverage category as a separate surface seems possible. In 2003 during the SARS epidemic, functional complementary drinks a sudden increase in the momentum surge, pulse, body drink Pocari Sweat special, Gatorade, Jianlibao A8,-dimensional body, Yi Guan vigorously promoted, the market 1:00 hot, whole line, As the pulse across the country out of supplies, the market in short supply, and even had to increase the price limit dealer supply, while taking advantage of fluctuation are enjoying Robust tied to the sale of water, this phenomenon is rare in the beverage brands. ‘SARS’ after, people pay more attention to health, nutrition, the concept of balance has been enhanced, then the functionality in carbonated drinks, water, tea, fruit juice drinks market dominated what is now really in a position it has not been more great development then, within a year or two will become the mainstream beverage market do. The characteristics of the functional beverage to demonstrate at the same time, a discussion of the functional drinks from time to time be found in major newspapers, but the real energy drink beverages in the whole history of how a role in the future development of functional beverages can be carbonated drinks, water, beverages , tea drinks, fruit juice after the fifth power of the forces do? Two-drink market pushed up the momentum If the tea and fruit drinks in China’s rapid development is due to people’s health and the pursuit of fashion, then the domestic and international major companies ha