Ghinva jelly miss the chance to become the first.docVIP

 PAGE \* MERGEFORMAT 5 Ghinva jelly miss the chance to become the first Ghinva jelly is the beginning of the social marketing strategy the first one of the practice, then social marketing strategies Ghinva contribution in the end how much? Leaving aside Ghinva jelly ‘nutrition’ brand positioning is accurate, one thing is certain, the product no matter how good, strategic re-accurate, if there is no matching resources, the implementation is not in place, and the results will be seriously compromised. Practice is the sole criterion for testing truth, after years of operating practice Ghinva did not achieve its strategic goals, Yoshiyuki Lang still do sit at the first brand jelly is still equal to Yoshiyuki Lang, consumers still do not mind Ghinva mark people buy jelly is still little will to consider the jelly of the nutritional problems. Well, Ghinva did not reach the intended target of the nature of the problem lies in what place? 1, there is no heart of the strategic positioning of the recognition and persistence, synergy is not strong Some people say: ‘hi’s Lang’s’ affection is priceless, priceless joy’ affective core appeal to the casual gourmet jelly up to the ‘feelings of affection, fun’ is a high degree of emotional experience than Ghinva jelly ‘nutrition’ function Type the core demands of higher level ‘; It was also said:’ excessive demands jelly Ghinva function, and do not target the Yoshiyuki Lang’s Mingmen ‘, it seems that only focus on emotional appeals to jelly as a culture, do it, the jelly with the emotional sold is the only correct way out. Ghinva demands on the surface of the material aspect of the product - ‘functional nutrient jelly’. But its ulterior motives, care about is through the ‘nutrition’ Parents are anxious to toggle the trigger point for the healthy growth of their children’s ‘hearts of the strings’ is an example of hidden emotional appeal, which raised more than parents impulse response , but also the deep unconscious for pa