Gold wines ideal and reality.docVIP

 PAGE \* MERGEFORMAT 16 Gold wine’s ‘ideal’ and ‘reality’ Gold wine harvest geometry? Giant Group Chairman Shi Yuzhu has ambitiously, ‘invested 300 million yuan before the Spring Festival advertisement, in February 2009 before the realization of one billion yuan nationwide reimbursement! ‘Since then the gold market has wine harvest in the end how what? According to the Sinorama survey, estimated that close to the liquor Wuliangye gold in February 2009 estimated sales of 5 billion yuan. This is not only and ‘back to the country one billion yuan, paragraph’ a far cry from the goal, but also does not meet the company back to the original article nearly 7 million goal. Input from the market point of view, gold wine into the market last year, more than half used for advertising, in addition to the ground is necessary for the promotion, as well as staff costs. According to informed sources, ‘the company achieved a certain level of profit, but not ideal’. Investment less than ideal because much, if not a ready-made national sales network, it is estimated profit would be more thin. Gold partner in the distribution of more than 30 branches nationwide, more than 400 offices in the early stage of formation of gold alcohol municipality is basically a thousand golden partner Zhezhi person marketing team as a basis for completion. It is understood that followed the golden wine Melatonin mode of operation, only to do gift market, are not involved in catering market. Product sales areas are located in Shandong, Anhui, Jiangsu, Henan and Hebei and other places. Kingpin in these markets, in east China gold alcohol outstanding performance in business super channel; and tobacco in North China hotels channels of gold wine is more eye-catching performance in the sales channels, more than business on the super. Analysts pointed out that alcohol is estimated that gold inventory in the channel, the pressure greater performance data may be the next contraction or stagnation. It sho